DISCOVERY + BOOKING FUNNEL
Websites, search visibility, AI visibility and clearer digital paths from discovery through availability, pricing and booking.
NATURE-BASED TOURISM + OUTDOOR ATTRACTIONS
Built for the places people travel to experience the outdoors.
A visitor decides whether a trip is worth the drive long before they arrive — through search results, reviews, photos, maps, social content and increasingly the AI tools people use to plan trips.
Attractions, tours and outdoor experiences often win or lose that decision before the visitor ever reaches the parking lot.
THE DISCOVERY JOURNEY
People may begin with Google Search or Google Maps, compare reviews on Google and TripAdvisor, check destination websites or online travel agencies such as Viator, Expedia or GetYourGuide, and then look to social and creator content for a sense of the experience.
Recommendations still matter. So do accurate listings, useful content and the information surfaced by emerging trip-planning tools such as ChatGPT and Perplexity.
Attraction discovery is fragmented across many surfaces, and visibility has to remain consistent across them.
FROM INTEREST TO ARRIVAL
Reputation, recent reviews and destination partnerships establish confidence. Seasonal demand, promotions and repeat-visit behavior shape when and why a visitor acts.
Accurate pricing, availability and visitor expectations reduce booking friction. Referral behavior carries the experience beyond a single visit.
Promotions, pricing and availability should match what the visitor can actually book.
COMMERCIAL CAPABILITIES
Websites, search visibility, AI visibility and clearer digital paths from discovery through availability, pricing and booking.
Reputation, structured information, public relations, useful content and third-party credibility that helps a visitor feel confident choosing the experience.
Campaigns, promotions and communications built around real operating seasons, capacity, visitor behavior and current availability.
Explore our marketing and communications services and what we build.
PROVEN IN THE FIELD
From Marriott Vacation Club to Florida attractions.
Before founding Long Range Brand Group, Michelle Harris built more than 25 years of experience in marketing, communications, public relations and growth, including seven years with Marriott Vacation Club International and extensive agency work with Florida attractions and tourism organizations.
WHO WE SERVE
SEARCH + AI VISIBILITY
Travelers increasingly move between search, maps, reviews, social content, destination sites and AI tools while building an itinerary.
The goal is not simply to appear in one channel.
It is to make the attraction easy to find, understand, verify and choose wherever the planning process happens.
EXPLORE AI VISIBILITYSTART A CONVERSATION
Tell us what you’re trying to improve and where visibility, booking or growth is getting stuck.