THE FIELD TEAM
Meet the founder team and field family shaping Long Range Brand Group’s perspective on firearms, outdoor, performance, and high-trust markets.
FOUNDER TEAM
Founder & Principal
Michelle leads LRBG’s strategy, positioning, communications, websites, content, and growth systems. Her work connects brand clarity, media judgment, digital infrastructure, and business development into a practical path from visibility to trust to choice.
Founder, Firearms Experience & Fieldcraft
David brings more than five decades of firearms experience, including cowboy action shooting, training, armorer work, firearm service, ammunition knowledge, field photography, and the builder’s eye that helped shape Dragon Fire Armory from the beginning.
Founder, Firearms & Outdoor Brand Strategy
Danielle grew up inside the firearms and outdoor world, with experience across safety, marksmanship, training, firearm service, brand representation, media, and public-facing industry work. She brings the perspective of someone who understands both the products and the people who trust them.
Founder, Performance & Outdoor Markets
Kenny brings perspective from performance, off-road, outdoor, and enthusiast markets — helping LRBG understand how lifestyle, gear, adventure, and identity shape buyer trust in adjacent categories.
FIELD DOGS
Field Morale Officer · In memory
Onyx was part of the LRBG field family — steady, watchful, and well known to the people who spent time with us outdoors, on the range, and around the work. She remains part of the story.
Trail Scout
Georgia carries the next watch — trail-aware, people-focused, and usually first to remind the team when it is time to get outside.
WHY IT MATTERS
LRBG is not built around a borrowed niche. The team’s background spans firearms, training, retail operations, competition, outdoor culture, performance markets, marketing, PR, websites, content, communications, and growth systems. Get found. Earn trust. Become the brand buyers choose.