Long Range Brand Group comes from both sides of the work: firearms-business experience and marketing, PR, websites, media, and growth strategy.
The same discipline extends to outdoor attractions, tourism destinations, and conservation organizations—specialized, field-informed markets where discovery, trust, and clear communication shape growth.
Firearm, tactical, and outdoor companies operate in a different commercial environment. Platforms can restrict visibility. Payment and ecommerce systems can create friction. Products often require careful explanation. Buyers bring technical questions, strong opinions, and legitimate expectations about support.
Generic marketing tends to overlook that terrain. LRBG was created to build strategy around it.
This did not start as an agency looking for a category.
Long before Long Range Brand Group, the Harris family was already working inside the firearms and outdoor worlds — through training, service, retail, competitive shooting, fieldcraft, media, and customer education.
Dragon Fire Armory provided prior-company experience in product knowledge, firearm service, training, community, and brand building. Professional Marketing Solutions provided prior-company experience across communications, websites, campaigns, public relations, content, and business growth.
David and Danielle bring practical firearms and field experience. Michelle and David bring an established agency and communications practice. Kenny adds performance, outdoor, and enthusiast-market perspective.
Founded in March 2026, LRBG is where those disciplines converged: a new specialist company built on years of relevant professional practice.
A company can appear in search, media, or social channels and still lose the buyer. The brand must also explain the product clearly, demonstrate sound judgment, answer the questions that create hesitation, and provide a credible next step.
Our goal is to help brands get found, earn trust, and become the company buyers feel confident choosing.
Long Range Brand Group combines marketing, public relations, websites, search and AI visibility, content, and growth strategy with practical firearms, field, ecommerce, and enthusiast-market knowledge.
That combination keeps the work connected to the products, buyers, support questions, platform constraints, and trust signals that shape high-consideration markets.
It does not replace legal, regulatory, compliance, or qualified technical review. It provides better context for the marketing and growth decisions LRBG is engaged to address.
The narrative behind LRBG reaches through years of agency, communications, digital, campaign, field, and business work. That history explains how the practice developed before it converged here.
Explore the Practice Behind Long RangeSelected artifacts and accurately attributed prior-practice work show the campaigns, communications, websites, and systems that informed the company LRBG is building now.
See the Work Behind the PracticeCurrent client work shows how LRBG applies that perspective today across brand, website, ecommerce, content, communications, and ongoing growth systems.
View Featured WorkReview the services LRBG provides, or start a conversation about the brand, website, visibility, or growth system you need to build.