ABOUT LONG RANGE BRAND GROUP
Built from inside the firearms business.
Long Range Brand Group comes from both sides of the work: firearms-business experience and marketing, PR, websites, media, and growth strategy.
WHY WE EXIST
Marketing built for an industry most agencies don’t understand.
Firearm, tactical, and outdoor companies operate in a different commercial environment. Platforms can restrict visibility. Payment and ecommerce systems can create friction. Products often require careful explanation. Buyers bring technical questions, strong opinions, and legitimate expectations about support.
Generic marketing tends to overlook that terrain. LRBG was created to build strategy around it.
THE ORIGIN
Built from inside the firearms business.
This did not start as an agency looking for a category.
Long before Long Range Brand Group, this family was already inside the firearms world — learning safety, marksmanship, training, service work, retail operations, competitive shooting, media, events, and the responsibility required to build trust in a highly scrutinized industry.
Danielle grew up around firearms, training, and the responsibility that comes with both. She learned safe gun handling early, became a strong marksman, developed hands-on firearm service and build experience, and helped carry that knowledge into Dragon Fire Armory, the family firearms business.
David brought the builder’s eye to that chapter — firearm service, hands-on problem solving, the duck-boat beginnings, and the field photography that still shapes how this story is seen.
Dragon Fire Armory was not just a storefront. It was where product knowledge, customer education, training, community, competitive shooting, media, and brand-building came together. Luis became part of the family and helped build the company’s visibility through competitive shooting and community engagement.
At the same time, PMS, the marketing and PR company owned and operated by Michelle Harris and David Harris, was helping businesses get seen, trusted, and chosen through media, websites, campaigns, social content, and communications.
Long Range Brand Group exists because those worlds belong together.
We understand the firearms, tactical, and outdoor markets from the inside — and we understand how to build the strategy, story, digital presence, and growth systems that help serious brands get found, earn trust, and become the brands buyers choose.
Visibility is only part of the job.
A company can appear in search, media, or social channels and still lose the buyer. The brand must also explain the product clearly, demonstrate sound judgment, answer the questions that create hesitation, and provide a credible next step.
Our goal is to help brands get found, earn trust, and become the company buyers feel confident choosing.
Broad agency capability. Specialized market perspective.
Long Range Brand Group combines agency-level marketing, PR, website, SEO/GEO, and growth strategy with experienced armorer insight and firearms-industry veteran perspective.
That combination helps keep strategy connected to the products, buyers, support questions, platform constraints, and trust signals that shape this market.
It does not replace legal, regulatory, or compliance review. It provides better context for the marketing and growth decisions LRBG is engaged to address.
Experience across the systems that shape growth.
LRBG’s approach is informed by work across communications, websites, ecommerce, content, public relations, audience development, product marketing, search visibility, operational planning, and technically informed customer journeys.
Named projects and individual credentials will be added only after their attribution and publication permissions are confirmed.
Websites and ecommerce
PR and audience development
Firearm and tactical product understanding
Outdoor, performance, and enthusiast audiences
Operational and technical delivery
Product understanding changes the questions an agency asks.
Armorer-informed perspective helps LRBG consider terminology, product distinctions, compatibility questions, buyer education, ownership concerns, customer support, and the credibility signals that technically informed audiences notice.
LRBG does not present this perspective as legal advice, compliance certification, or a substitute for qualified technical review.
THE APPROACH
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Understand the terrain before selecting the tactic.
Understand
Identify the market, buyer, product, constraints, and business objective.
Position
Clarify what the company offers, why it matters, and what buyers need to understand.
Build
Develop the website, content, communications, visibility, and follow-up system.
Review
Test the work, verify claims, confirm approvals, and protect launch readiness.
Improve
Refine the system as new evidence, buyer questions, and business priorities emerge.
Looking for a partner who understands the terrain?
Review the services LRBG provides, or start a conversation about the brand, website, visibility, or growth system you need to build.