Business context
A local firearms retailer and training-oriented business communicates through storefront, event, print, direct-response, and promotional touchpoints. Each piece needs to perform its own job while remaining recognizably connected.
Dragon Fire Armory required communications that could support retail, events, direct response, and community-facing activity across many formats. LRBG developed a connected body of advertising, collateral, direct mail, signage, event material, and campaign production.
Advertising; brochures; direct mail; rack cards; retail graphics; signage; event materials; campaign production; brand communications.
A local firearms retailer and training-oriented business communicates through storefront, event, print, direct-response, and promotional touchpoints. Each piece needs to perform its own job while remaining recognizably connected.
Produce practical communications across a wide range of sizes and uses — from rack cards and postcards to billboards and event banners — while maintaining a consistent public identity.
LRBG developed advertising, brochures, direct mail, retail graphics, signage, event pieces, and coordinated campaign material for the previous client relationship. Dragon Fire Armory was also connected to the founders’ firearms-industry, retail, training, armorer, and operating experience; that history is separate from the LRBG client work shown here.
The work connected message, identity, offer, format, and production requirements across print and digital adaptations. Complete-piece views establish the format; carefully selected crops show typography, imagery, and production coordination.
Major advertisements; brochure/information pieces; flyers; direct mail; rack cards; event campaign material; billboard; retail/event banners; web-banner adaptation; brand and promotional collateral.
