Building a Product and Ecommerce Story Around an Agriculture-Based Brand
OleyHemp brought farm-origin products into a broad consumer system spanning ecommerce, packaging, product education, campaign content, and retail-facing materials. LRBG helped organize that range into a more coherent public story.
Project Snapshot
From farm identity to product system.
Brand and product communications; ecommerce content; packaging and product imagery; campaign creative; sales material; website review; product education; launch and promotional support.
Product-focused campaign artwork carrying the agricultural brand into a consumer category.
Business context
Agriculture-based consumer brands must connect origin, product purpose, packaging, education, and purchase pathways while communicating responsibly across varied product categories.
Challenge
Present a broad product family through one recognizable system without letting individual categories fragment the brand or create unsupported product claims.
LRBG role
LRBG supported brand, ecommerce, product, campaign, website, and sales communications across the OleyHemp product portfolio.
Approach
Organize the range around a consistent origin story.
The work connected farm-based identity, product photography, packaging, ecommerce content, and promotional material. Public-facing language focused on the products and their use while avoiding unsupported health outcomes.
