Business context
Specialist firearm products require buyers to understand fit, use, installation, and support before purchase. The public experience also needs to give the business a stable way to maintain products, resources, and ecommerce content.
Selected Work
Current Client
Building the Website, Education and Operating System for War Hammer Armaments
War Hammer Armaments needed a public website that could explain specialist products, support ecommerce, answer buyer questions, and remain manageable after launch. LRBG connected those priorities through one website, content, visual, support, and operating system.
Project Snapshot
Connected work, built for the business.
Website strategy; ecommerce experience; product education; content systems; launch support; visual systems; technical quality assurance; ongoing website operations.
Challenge
Bring product information, buyer education, ecommerce, support material, and visual presentation into one coherent public experience without separating the marketing site from the operational work required to maintain it.
LRBG role
LRBG organized the website and ecommerce experience, developed product and support content, established visual patterns, supported launch readiness, and continues to support website operations.
Approach
How the work came together.
The work treated product pages, educational resources, support content, campaign imagery, and technical quality assurance as parts of the same buyer journey. Public information was organized so buyers could move from interest to understanding, while reusable content patterns supported ongoing updates.
What was built or supported
Website and information architecture; WordPress and WooCommerce experience; product-page patterns; product education; FAQs and support content; installation resources; campaign and hero imagery; technical QA; launch support; ongoing site operations.
Selected Materials
Work across the system.
Qualitative outcome